WHY CREATE A PORTFOLIO?

For some artisans creating a portfolio is a given. But others are wondering if it’s still necessary in order to showcase their work. We asked jewellers Pilar Agueci and Emilie Dell’Aniello to give us some insight as to why they decided to create their portfolios.

Why did you invest time and money in designing your portfolio?

Pilar Agueci: My portfolio is my showcase as an artisan. Investment in my portfolio is a record of everything I have done and proof of what I can do. It’s important to put time and energy into a portfolio as it represents you and that’s really important when you are trying to sell yourself as an artisan.

Emilie Dell’Aniello: I invested money in designing my portfolio because it is often the first image people will have of my brand.

Pilar Agueci, Muta Collection

Pilar Agueci, Muta Collection

For what purposes do you use the photographs in your portfolio?

Emilie Dell’Aniello: I use the photos in my portfolio for almost all company communications, especially on social networks, but also when applying scholarships, contacting new stores, requesting participation in fairs and everything which relates to the brand image of my company: business cards, promotional posters, flyers and postcards.

Pilar Agueci: I use photography to capture the life of my finished pieces whether they be production or custom.

Émilie Dell’Aniello

Émilie Dell’Aniello

Why is it necessary to present your jewellery worn on a model?

Pilar Agueci: It’s important to use a model to showcase a piece of jewellery because the client needs to understand how the piece is worn. Jewellery is a functional art form, or craft. It’s important to show how the jewellery works.

Emilie Dell’Aniello: I don’t think it’s always necessary to have the jewellery worn by models but it’s probably better. This way people can more easily imagine how the jewellery I make is worn. In addition, photos of jewellery worn gives people an idea of the size and scale of the pieces.

Émilie Dell’Aniello, photoshoot

Pilar Agueci, Muta Collection

Has your portfolio had any positive impact?

Emilie Dell’Aniello: There are definitely always positive fallouts when you take the time to make a portfolio. On social media, people who love my work share the photos and people who have worked on the project do so too. It opens the door to new customers outside of my surroundings. For online sales, it’s almost mandatory to have a portfolio. You need to have several photos of the same piece of jewellery (flat, worn, side-view, etc.) in order to accurately showcase it. This way everyone can imagine what it looks like and want to buy it.

Émilie Dell’Aniello

Pilar Agueci: I use my portfolio to showcase the quality and style of my work. It’s used to apply to shows, exhibitions, potential buyers, current clients, for promotion, information, inspiration, etc. Everything I have accomplished is thanks to my portfolio. A portfolio is a tool you use as an artisan to promote yourself. It’s important as it represents you and your work through the quality of the imagery and the work being showcased. I put together my first portfolio when I was 16 to begin applications to art universities. It is with that portfolio that I was accepted to study jewellery and went on to pursue the rest of my career.

Pilar Agueci, Muta Collection

 

Do you have any advice for those who wish to put together their first portfolio?

Emilie Dell’Aniello: My portfolio is a kind of handshake given to my clients. It is often through this that potential customers first hear about EMD Jewellery and it has to make a good impression. The important this is that your portfolio reflects the spirit of your brand. You must give the client the desire to identify with the look and atmosphere of your portfolio by striking the chords that feed their desire to belong. Something that I always keep in mind when working on my portfolio is the idea that I have to reach the widest audience possible while remaining in line with the artistic vision I have settled on. To achieve this I carefully chose the look I want my products to be associated with.

Émilie Dell’Aniello

 

Pilar Agueci: Always keep your professional goals in sight and make sure you are proud of what you see. If you focus on that, it will come through your work and eventually lead you somewhere great. A portfolio represents you, so consider that when you are working towards the final product.

Pilar Agueci, Muta Collection

Links of interest :

Pilar Agueci Website

Emilie Dell’Aniello Website